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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2012) 23 (1): 79–96.
Published: 09 March 2012
.../methodology/approach A total of 804 female college students completed an online survey after browsing one of two mock web sites developed to manipulate web site design quality. Findings Web site design quality showed positive direct effects on pleasure, arousal, and perceived information quality...
