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Keywords: Willingness-to-pay
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Journal Articles
Viva robonomics!? Cost–benefit analysis of robots and future directions in service and robonomics research
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2025) 36 (4): 549–577.
Published: 28 April 2025
... willingness-to-pay (WTP) vis-à-vis human-robot (cobotic) teams as a crucial marketing variable in the context of cost–benefit analyses for service robots. Design/methodology/approach This research combines a review of empirical findings from the literature on cost–benefit analysis and consumer WTP...
