.... In order to understand practices and experiences, it is first necessary to examine the background of both concepts: what they are and what can be understood as evidence of them. © Emerald Group Publishing Limited 2012 Practice Working practices Experience Value Co‐creation Service...

... Practices Innovating Innovation “Co‐s” Value‐creating processes Working practices In recent years, more than 42 per cent of the new products from Procter & Gamble have originated from external ideas. Companies are increasingly overcoming the “not invented here” syndrome by opening...