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Keywords: e‐tailers
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2013) 24 (1): 45–63.
Published: 08 March 2013
... different generational cohorts develop trust in a website? Design/methodology/approach An experimental study focuses on the navigation, vendor advice, privacy, and feedback mechanisms of an e‐tailer website. The between‐subjects design tests the effects of these four drivers on the online trust of 197...
