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Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships

Valentina Mazzoli, Raffaele Donvito, Lia Zarantonello

Journal of Product & Brand Management (2024) 33 (5): 516–532.

https://doi.org/10.1108/JPBM-02-2023-4352

Published: 01 May 2024

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“Connected we stand, disconnected we fall”. Analyzing the importance of digital platforms in transnational supply chain management

Anna Marrucci, Riccardo Rialti, Raffaele Donvito, Faheem Uddin Syed

International Journal of Emerging Markets (2024) 19 (9): 2405–2427.

https://doi.org/10.1108/IJOEM-01-2022-0073

Published: 21 November 2022

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Luxury and Twitter: an issue of the right words

Valentina Mazzoli, Laura Grazzini, Raffaele Donvito, Gaetano Aiello

Qualitative Market Research: An International Journal (2019) 22 (1): 33–49.

https://doi.org/10.1108/QMR-01-2017-0051

Published: 14 January 2019

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A cross‐cultural exploratory content analysis of the perception of luxury from six countries

Bruno Godey, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito, Klaus‐Peter Wiedmann, Nadine Hennigs

Journal of Product & Brand Management (2013) 22 (3): 229–237.

https://doi.org/10.1108/JPBM-02-2013-0254

Published: 24 May 2013

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Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships

“Connected we stand, disconnected we fall”. Analyzing the importance of digital platforms in transnational supply chain management

Luxury and Twitter: an issue of the right words

A cross‐cultural exploratory content analysis of the perception of luxury from six countries

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Update search

Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships

“Connected we stand, disconnected we fall”. Analyzing the importance of digital platforms in transnational supply chain management

Luxury and Twitter: an issue of the right words

A cross‐cultural exploratory content analysis of the perception of luxury from six countries

Email alerts

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