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Journal Articles

How nostalgia in advertising increases brand love: a cross-country study

Silvia Grappi, Veronique Pauwels, Giuseppe Pedeliento, Lia Zarantonello
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2024) 33 (7): 869–887.
https://doi.org/10.1108/JPBM-12-2023-4857
Published: 30 July 2024
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Journal Articles

Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships

Valentina Mazzoli, Raffaele Donvito, Lia Zarantonello
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2024) 33 (5): 516–532.
https://doi.org/10.1108/JPBM-02-2023-4352
Published: 01 May 2024
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Journal Articles

Experiential AR/VR: a consumer and service framework and research agenda

Lia Zarantonello, Bernd H. Schmitt
Journal: Journal of Service Management
Journal of Service Management (2023) 34 (1): 34–55.
https://doi.org/10.1108/JOSM-12-2021-0479
Published: 28 March 2022
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Journal Articles

A “crescendo” model: designing food experiences for psychological well-being

Lia Zarantonello, Silvia Grappi, Marcello Formisano, Bernd H. Schmitt
Journal: European Journal of Marketing
European Journal of Marketing (2021) 55 (9): 2414–2438.
https://doi.org/10.1108/EJM-03-2020-0195
Published: 30 July 2021
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Journal Articles

How consumer-based brand equity relates to market share of global and local brands in developed and emerging countries

Lia Zarantonello, Silvia Grappi, Marcello Formisano, Josko Brakus
Journal: International Marketing Review
International Marketing Review (2020) 37 (2): 345–375.
https://doi.org/10.1108/IMR-05-2018-0176
Published: 28 April 2020
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Journal Articles

Guest editorial

Silvia Grappi, Lia Zarantonello, Simona Romani
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2019) 28 (5): 573–574.
https://doi.org/10.1108/JPBM-08-2019-006
Published: 06 September 2019
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Journal Articles

Guest editorial

Silvia Grappi, Lia Zarantonello, Simona Romani
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2019) 28 (5): 573–574.
https://doi.org/10.1108/JPBM-05-2019-2359
Published: 03 May 2019
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Journal Articles

The relationship between brand love and actual brand performance: Evidence from an international study

Lia Zarantonello, Marcello Formisano, Silvia Grappi
Journal: International Marketing Review
International Marketing Review (2016) 33 (6): 806–824.
https://doi.org/10.1108/IMR-11-2015-0238
Published: 14 November 2016
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Journal Articles

Brand hate

Lia Zarantonello, Simona Romani, Silvia Grappi, Richard P. Bagozzi
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2016) 25 (1): 11–25.
https://doi.org/10.1108/JPBM-01-2015-0799
Published: 21 March 2016
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Journal Articles

Dear Mr Chocolate: Constructing a typology of contextualized chocolate consumption experiences through qualitative diary research

Lia Zarantonello, Harri T. Luomala
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2011) 14 (1): 55–82.
https://doi.org/10.1108/13522751111099328
Published: 18 January 2011
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