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Journal Articles

The negative social roles of virtual conversational agents in consumer interactions

Luigi Monsurrò, Ilaria Querci, Silvia Grappi, Simona Romani, Giacomo Gistri
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal 1–22.
https://doi.org/10.1108/QMR-05-2025-0121
Published: 15 June 2026
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Journal Articles

How nostalgia in advertising increases brand love: a cross-country study

Silvia Grappi, Veronique Pauwels, Giuseppe Pedeliento, Lia Zarantonello
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2024) 33 (7): 869–887.
https://doi.org/10.1108/JPBM-12-2023-4857
Published: 30 July 2024
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Journal Articles

A “crescendo” model: designing food experiences for psychological well-being

Lia Zarantonello, Silvia Grappi, Marcello Formisano, Bernd H. Schmitt
Journal: European Journal of Marketing
European Journal of Marketing (2021) 55 (9): 2414–2438.
https://doi.org/10.1108/EJM-03-2020-0195
Published: 30 July 2021
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Journal Articles

How consumer-based brand equity relates to market share of global and local brands in developed and emerging countries

Lia Zarantonello, Silvia Grappi, Marcello Formisano, Josko Brakus
Journal: International Marketing Review
International Marketing Review (2020) 37 (2): 345–375.
https://doi.org/10.1108/IMR-05-2018-0176
Published: 28 April 2020
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Journal Articles

The effects of reshoring decisions on employees

Silvia Grappi, Simona Romani, Richard P. Bagozzi
Journal: Personnel Review
Personnel Review (2020) 49 (6): 1254–1268.
https://doi.org/10.1108/PR-12-2018-0482
Published: 18 December 2019
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Journal Articles

Guest editorial

Silvia Grappi, Lia Zarantonello, Simona Romani
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2019) 28 (5): 573–574.
https://doi.org/10.1108/JPBM-08-2019-006
Published: 06 September 2019
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Journal Articles

Guest editorial

Silvia Grappi, Lia Zarantonello, Simona Romani
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2019) 28 (5): 573–574.
https://doi.org/10.1108/JPBM-05-2019-2359
Published: 03 May 2019
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Journal Articles

The relationship between brand love and actual brand performance: Evidence from an international study

Lia Zarantonello, Marcello Formisano, Silvia Grappi
Journal: International Marketing Review
International Marketing Review (2016) 33 (6): 806–824.
https://doi.org/10.1108/IMR-11-2015-0238
Published: 14 November 2016
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Journal Articles

Consumers’ awareness of luxury brand counterfeits and their subsequent responses: when a threat becomes an opportunity for the genuine brand

Ilaria Baghi, Veronica Gabrielli, Silvia Grappi
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2016) 25 (5): 452–464.
https://doi.org/10.1108/JPBM-11-2014-0747
Published: 15 August 2016
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Journal Articles

The bittersweet experience of being envied in a consumption context

Simona Romani, Silvia Grappi, Richard P. Bagozzi
Journal: European Journal of Marketing
European Journal of Marketing (2016) 50 (7-8): 1239–1262.
https://doi.org/10.1108/EJM-03-2015-0133
Published: 11 July 2016
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Journal Articles

Brand hate

Lia Zarantonello, Simona Romani, Silvia Grappi, Richard P. Bagozzi
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2016) 25 (1): 11–25.
https://doi.org/10.1108/JPBM-01-2015-0799
Published: 21 March 2016
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Journal Articles

Consumer responses to corporate offshoring practices

Silvia Grappi, Simona Romani, Richard P Bagozzi
Journal: Management Decision
Management Decision (2015) 53 (3): 698–712.
https://doi.org/10.1108/MD-09-2014-0552
Published: 20 April 2015
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Journal Articles

How companies’ good deeds encourage consumers to adopt pro-social behavior

Simona Romani, Silvia Grappi
Journal: European Journal of Marketing
European Journal of Marketing (2014) 48 (5-6): 943–963.
https://doi.org/10.1108/EJM-06-2012-0364
Published: 06 May 2014
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