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Journal Articles

Effects of leadership on marketing creativity: a comparative experimental study of four leadership styles

Mohammad Zarei, Nhat Quang Le, Magne Supphellen, Richard P. Bagozzi
Journal: European Journal of Marketing
European Journal of Marketing (2026) 60 (6): 1359–1394.
https://doi.org/10.1108/EJM-03-2024-0235
Published: 14 May 2026
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Journal Articles

Brand coolness: development and validation of a short scale

Richard P. Bagozzi, Rajeev Batra
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2025) 34 (4): 575–587.
https://doi.org/10.1108/JPBM-05-2024-5146
Published: 26 March 2025
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Journal Articles

Research streams, gaps and opportunities in servant leadership research

Mohammad Zarei, Magne Supphellen, Richard P. Bagozzi
Journal: Leadership & Organization Development Journal
Leadership & Organization Development Journal (2024) 45 (2): 251–264.
https://doi.org/10.1108/LODJ-02-2023-0072
Published: 19 December 2023
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Journal Articles

The effects of reshoring decisions on employees

Silvia Grappi, Simona Romani, Richard P. Bagozzi
Journal: Personnel Review
Personnel Review (2020) 49 (6): 1254–1268.
https://doi.org/10.1108/PR-12-2018-0482
Published: 18 December 2019
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Journal Articles

A goal-directed interactionist perspective of counterfeit consumption: The role of perceived detection probability

Gavin Jiayun Wu, Richard P. Bagozzi, Nwamaka A. Anaza, Zhiyong Yang
Journal: European Journal of Marketing
European Journal of Marketing (2019) 53 (7): 1311–1332.
https://doi.org/10.1108/EJM-07-2017-0455
Published: 03 April 2019
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Journal Articles

The bittersweet experience of being envied in a consumption context

Simona Romani, Silvia Grappi, Richard P. Bagozzi
Journal: European Journal of Marketing
European Journal of Marketing (2016) 50 (7-8): 1239–1262.
https://doi.org/10.1108/EJM-03-2015-0133
Published: 11 July 2016
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Journal Articles

Brand hate

Lia Zarantonello, Simona Romani, Silvia Grappi, Richard P. Bagozzi
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2016) 25 (1): 11–25.
https://doi.org/10.1108/JPBM-01-2015-0799
Published: 21 March 2016
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Journal Articles

Consumer responses to corporate offshoring practices

Silvia Grappi, Simona Romani, Richard P Bagozzi
Journal: Management Decision
Management Decision (2015) 53 (3): 698–712.
https://doi.org/10.1108/MD-09-2014-0552
Published: 20 April 2015
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Journal Articles

The impact of reputation and identity congruence on employer brand attractiveness

Chunyan Xie, Richard P. Bagozzi, Kjersti V. Meland
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (2): 124–146.
https://doi.org/10.1108/MIP-03-2014-0051
Published: 07 April 2015
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Journal Articles

Psychological capital and authentic leadership: Measurement, gender, and cultural extension

Arran Caza, Richard P. Bagozzi, Lydia Woolley, Lester Levy, Brianna Barker Caza
Journal: Asia-Pacific Journal of Business Administration
Asia-Pacific Journal of Business Administration (2010) 2 (1): 53–70.
https://doi.org/10.1108/17574321011028972
Published: 20 April 2010
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Journal Articles

Communication, utilization, and performance in international strategic alliances: An investigation of the post‐formation process

Youngtae Choi, Richard T. Hise, Richard P. Bagozzi, Paul A. Fadil
Journal: Review of International Business and Strategy
International Journal of Commerce and Management (2010) 20 (1): 8–25.
https://doi.org/10.1108/10569211011025925
Published: 16 March 2010
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Journal Articles

The role of social and self‐conscious emotions in the regulation of business‐to‐business relationships in salesperson‐customer interactions

Richard P. Bagozzi
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2006) 21 (7): 453–457.
https://doi.org/10.1108/08858620610708948
Published: 01 December 2006
View article titled, The role of social and self‐conscious emotions in the regulation of business‐to‐business relationships in salesperson‐customer interactions
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Journal Articles

The role of key account programs, trust, and brand strength on resource allocation in the channel of distribution

Willem Verbeke, Richard P. Bagozzi, Paul Farris
Journal: European Journal of Marketing
European Journal of Marketing (2006) 40 (5-6): 502–532.
https://doi.org/10.1108/03090560610657813
Published: 01 May 2006
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