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Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships

Valentina Mazzoli, Raffaele Donvito, Lia Zarantonello

Journal of Product & Brand Management (2024) 33 (5): 516–532.

https://doi.org/10.1108/JPBM-02-2023-4352

Published: 01 May 2024

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Journal Articles

Brand engagement in self-concept: a comparative study in Austria, Italy and Poland

Wiktor Razmus, Valentina Mazzoli, Diletta Acuti, Sonja Grabner-Kräuter

Journal of Consumer Marketing (2020) 37 (7): 785–794.

https://doi.org/10.1108/JCM-09-2019-3412

Published: 10 August 2020

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New patterns in wine consumption: the wine by the glass trend

Diletta Acuti, Valentina Mazzoli, Laura Grazzini, Rinaldo Rinaldi

British Food Journal (2020) 122 (8): 2655–2669.

https://doi.org/10.1108/BFJ-04-2019-0299

Published: 17 September 2019

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Luxury and Twitter: an issue of the right words

Valentina Mazzoli, Laura Grazzini, Raffaele Donvito, Gaetano Aiello

Qualitative Market Research: An International Journal (2019) 22 (1): 33–49.

https://doi.org/10.1108/QMR-01-2017-0051

Published: 14 January 2019

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Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships

Brand engagement in self-concept: a comparative study in Austria, Italy and Poland

New patterns in wine consumption: the wine by the glass trend

Luxury and Twitter: an issue of the right words

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Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships

Brand engagement in self-concept: a comparative study in Austria, Italy and Poland

New patterns in wine consumption: the wine by the glass trend

Luxury and Twitter: an issue of the right words

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