Issues

Wowing the millennials: creating brand equity in the wine industry

Linda Nowak; Liz Thach; Janeen E. Olsen
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Heterogeneity of consumer demand: opportunities for pricing of services

Ahmed Taher; Hanan El Basha
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Product positioning based on search, experience and credence attributes using conjoint analysis

Raj Arora
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An assessment of professional training for product managers in the pharmaceutical industry

Lea Prevel Katsanis
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Looks matter in developing consumer‐brand relationships

J. Bryan Hayes; Bruce L. Alford; Lawrence Silver; Rice P. York
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Cognitive, affective attributes and conative, behavioural responses in retail corporate branding

Rui Vinhas Da Silva; Sharifah Faridah Syed Alwi
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Identifying patterns of customer response to price endings

Ralf Wagner; Kai‐Stefan Beinke
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Editorial

Editorial

Richard C. Leventhal
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