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Book Review

Edited by Geoffrey P. LantosManaging Intellectual Capital in Practice

Oliver Gupta
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Universities: a prime example of branding going wrong

Colin Jevons
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Consumer price knowledge in Turkey – before and after the changeover of the national currency

Helmut Schneider; Gülpınar Kelemci Schneider
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An empirical examination of brand loyalty

Jan Møller Jensen; Torben Hansen
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New product introduction at TyRx Pharma, Inc.

Pamela Amsbaugh; Dennis A. Pitta
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Individual determinants of brand affect: the role of the personality traits of extraversion and openness to experience

Kurt Matzler; Sonja Bidmon; Sonja Grabner‐Kräuter
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Message framing effects on price discounting

Philip Gendall; Janet Hoek; Tracy Pope; Karen Young
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Young consumers and perception of brands in Hong Kong: a qualitative study

Kara Chan
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Is more information technology better for new product development?

Serdar S. Durmusoglu; Roger J. Calantone; V. Sambamurthy
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Editorial

Editorial

Richard C. Leventhal
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Emerald Literati Network

Awards for Excellence

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