Issues

Book Review

The Psychology behind Trademark Infringement and Counterfeiting

Robert Guang Tian
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Add to Citation Manager for The Psychology behind Trademark Infringement and Counterfeiting

Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty

Audhesh Paswan
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Add to Citation Manager for Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty

Consumer innovativeness and consumer acceptance of brand extensions

Yu Henry Xie
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Consumer innovativeness and consumer acceptance of brand extensions

Condoms, cigarettes, and cell phones: does brand advertising increase generic demand?

Joyce M. Wolburg
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Condoms, cigarettes, and cell phones: does brand advertising increase generic demand?

Providing the tools to build brand share of heart: Gydget.com

Dennis Pitta
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Providing the tools to build brand share of heart: Gydget.com

A comparative study of perceptions toward “scratch and save” promotions in Canada and Korea

Sungchul Choi; Moontae Kim
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for A comparative study of perceptions toward “scratch and save” promotions in Canada and Korea

Event sponsorship as a value creating strategy for brands

Dimitra Papadimitriou; Artemisia Apostolopoulou; Theofanis Dounis
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Event sponsorship as a value creating strategy for brands

The implications of platform sharing on brand value

Erik L. Olson
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for The implications of platform sharing on brand value

Mode matters: an exemplar‐prototype hybrid (EPH) model of reference price formation

Devon DelVecchio; Adam W. Craig
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Mode matters: an exemplar‐prototype hybrid (EPH) model of reference price formation

Brands portfolios and competitive advantage: an empirical study

Claude Chailan
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Brands portfolios and competitive advantage: an empirical study

Measuring the brand category through semantic differentiation

Marcus Abbott; John P. Shackleton; Ray Holland
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Measuring the brand category through semantic differentiation

Editorial

Editorial

Richard C. Leventhal
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Add to Citation Manager for Editorial