Issues

Special Issue: Research in emerging markets advances in product and brand management. Guest Editor: K.B. Saji

2012 Awards for Excellence

2012 Awards for Excellence

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Book Review

Making the Product Development FrameWORK: Insights from the Frontlines

Ronald N. Borrieci
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India Inside: The Emerging Innovation Challenge to the West

Satish K. Nair
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Brand Together: How Co‐Creation Generates Innovation and Re‐energizes Brands

Marianna Sigala
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Call for papers

Special issue on current challenges in building brand engagement

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The effect of decision context on perceived risk in pricing strategies: how managers view uncontrollable environmental forces

Howard Forman; James M. Hunt
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Odd pricing effects: an examination using adaptation‐level theory

Brian R. Kinard; Michael L. Capella; Greg Bonner
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Exploring branding strategies of FMCG, services and durables brands: evidence from India

Bikram Jit Singh Mann; Mandeep Kaur
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Moderating roles of organizational inertia and project duration in the NPD process: an empirical investigation

Shashi Shekhar Mishra; K.B. Saji
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Investigating the role of firm resources and environmental variables in new product commercialization

K.B. Saji; Shashi Shekhar Mishra
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Discerning product benefits through visual thematic analysis

Abhilash Ponnam; Jagrook Dawra
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Role of content strategy in social media brand communities: a case of higher education institutes in India

Kalpana Chauhan; Anandan Pillai
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Using financial analysis to assess brand equity

Steven Isberg; Dennis Pitta
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Editorial

Editorial

Richard C. Leventhal
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Guest editorial

Research in emerging markets: advances in product and brand management

K.B. Saji
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