Issues

Special Issue: The Technopocene: Technology's Transformation of People, Products and Brands. Guest Editors: Pierre R. Berthon, Leyland Pitt

Guest editorial

Pierre Berthon; Leyland Pitt
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Country of origin branding: an integrative perspective

Roderick J. Brodie; Maureen Benson-Rea
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Consumer generated brand extensions: definition and response strategies

Edward Boon; Philip Grant; Jan Kietzmann
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Transforming celebrities through social media: the role of authenticity and emotional attachment

Christine M. Kowalczyk; Kathrynn R. Pounders
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Storygiving as a co-creation tool for luxury brands in the age of the internet: a love story by Tiffany and thousands of lovers

Mine Üçok Hughes; Wendy K. Bendoni; Ekin Pehlivan
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How customer and product orientations shape political brands

Alessandro Bigi; Emily Treen; Anjali Bal
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Producer push to consumer pull: Who curates new media content? Developing strategies for new media environments

Kerry Fiona Chipp; Devarpan Chakravorty
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Tattooing and brand sponsorship: how far is too far?

Kelly Weidner; Anjali Bal; Samantha Rains; Christopher Leeds
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When creative consumers go green: understanding consumer upcycling

Matthew Wilson
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