Issues

Editorial

Cleopatra Veloutsou; Francisco Guzman
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Editorial

Nation branding for foreign direct investment: an Integrative review and directions for research and strategy

Nicolas Papadopoulos; Leila Hamzaoui-Essoussi; Alia El Banna
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Nation branding for foreign direct investment: an Integrative review and directions for research and strategy

How does corporate association influence consumer brand loyalty? Mediating role of brand identification

Mobin Fatma; Imran Khan; Zillur Rahman
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for How does corporate association influence consumer brand loyalty? Mediating role of brand identification

Store equity and behavioral intentions: the moderating role of the retailer’s technology

Irene Gil-Saura; M. Eugenia Ruiz Molina; Gloria Berenguer-Contri
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Store equity and behavioral intentions: the moderating role of the retailer’s technology

Brand marketing programs and consumer loyalty – evidence from mobile phone users in an emerging market

Raphael Odoom
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Brand marketing programs and consumer loyalty – evidence from mobile phone users in an emerging market

Resale prices in franchising: insights from franchisee perspectives

Rozenn Perrigot; Guy Basset; Brinja Meiseberg
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Resale prices in franchising: insights from franchisee perspectives

Effectiveness of measures assessing response to price information

Pierre Desmet
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Effectiveness of measures assessing response to price information

Determinants of extended warranty prices for consumer durables

Hooman Estelami; Peter De Maeyer; Nicholas Estelami
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Determinants of extended warranty prices for consumer durables

An unintended consequence of exaggerated maximum-discount tensile price claims

Jung Eun Lee; Leslie Stoel
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for An unintended consequence of exaggerated maximum-discount tensile price claims

How source of funds affects buyer’s judgments of price fairness and subsequent response

Adam Nguyen; Juan (Gloria) Meng
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for How source of funds affects buyer’s judgments of price fairness and subsequent response

Quantity consumer goods pricing: has yesterday’s surcharge become today’s discount?

Steve Dunphy
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Quantity consumer goods pricing: has yesterday’s surcharge become today’s discount?