Issues

Special Issue: Corporate Branding. Guest Editor: John Balmer

Editorial

John Balmer; Weifeng Chen
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Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media

Urška Tuškej; Klement Podnar
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Managing across a corporate and product brand portfolio: evidence from a large South African service organization

Louise Sevel; Russell Abratt; Nicola Kleyn
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The roles of business partners in corporate brand image co-creation

Minna Törmälä; Saila Saraniemi
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Corporate brands as brand allies

Mayoor Mohan; Kevin E. Voss; Fernando R. Jiménez; Bashar S. Gammoh
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CSR and corporate branding effect on brand loyalty: a study on Indian banking industry

Suvendu Kumar Pratihari; Shigufta Hena Uzma
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Internal corporate branding impact on employees’ brand supporting behaviour

Sally Raouf Ragheb Garas; Amira Fouad Ahmed Mahran; Hassan Mohamed Hussein Mohamed
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Corporate branding and rebranding: an institutional logics perspective

Helen Stuart
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