Issues

Consumer Negativity Towards Brands

Guest editorial

Silvia Grappi; Lia Zarantonello; Simona Romani
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Guest editorial

Silvia Grappi; Lia Zarantonello; Simona Romani
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A typology of the perceived risks in the context of consumer brand resistance

Marine Cambefort; Elyette Roux
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Brand avoidance: underlying protocols and a practical scale

Raphael Odoom; John Paul Kosiba; Christian Tetteh Djamgbah; Linda Narh
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Brand hypocrisy from a consumer perspective: scale development and validation

Amélie Guèvremont
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I hate what you love: brand polarization and negativity towards brands as an opportunity for brand management

Sergio Andrés Osuna Ramírez; Cleopatra Veloutsou; Anna Morgan-Thomas
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Brand forgiveness

Marc Fetscherin; Alexandra Sampedro
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The role of crisis typology and cultural belongingness in shaping consumers’ negative responses towards a faulty brand

Ilaria Baghi; Veronica Gabrielli
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Secure or fearful, who will be more resentful? Investigating the interaction between regulatory focus and attachment style

Melika Kordrostami; Elika Kordrostami
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Domains of influence: exploring negative sentiment in social media

Tony Cooper; Constantino Stavros; Angela R. Dobele
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