Issues

Consumer relationship with pro-environmental apparel brands: effect of knowledge, skepticism and brand familiarity

Lauren Copeland; Gargi Bhaduri
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The invisible identity in a visible world: how religiosity mediates consumer culture and the marketplace

Thuy D. Nguyen; Shih Yung Chou; Charles Blankson; Phillip Wilson
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Antecedents and consequences of attitude contagion processes: the example of apparel brand fan pages

Li-Chun Hsu
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What determines residents’ commitment to a post-communist city? A moderated mediation analysis

Laurent Tournois; Chiara Rollero
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The bright side and dark side of group heterogeneity within online brand community

Junyun Liao; Defeng Yang; Haiying Wei; Yulang Guo
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Is love really blind? The effect of emotional brand attachment on the perceived risk of really new products

Khaled Aboulnasr; Gina A. Tran
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The effects of logo frame design on brand extensions

Yu-Shan Athena Chen; Lien-Ti Bei
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Consumer response to negative celebrity publicity: the effects of moral reasoning strategies and fan identification

Sai Wang; Ki Joon Kim
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The role of private label tiers and private label naming strategies in the relationship between private label brand equity and store loyalty

Natalia Rubio; Nieves Villaseñor; María Yagüe
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