Issues

Special Issue: Luxury Marketing and Branding. Guest Editors: George Christodoulides, Klaus-Peter Wiedmann

Guest editorial: a roadmap and future research agenda for luxury marketing and branding research

George Christodoulides; Klaus-Peter Wiedmann
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Assessing levers of guilt in luxury consumption: an international perspective

Jean-Noel Kapferer; Pierre Valette-Florence
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What matters most to ultra-high-net-worth individuals? Exploring the UHNWI luxury customer experience (ULCX)

Philipp ‘Phil’ Klaus
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New luxury: defining and evaluating emerging luxury trends through the lenses of consumption and personal values

Stephanie D. Atkinson; Jiyun Kang
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Is it love or just like? Generation Z’s brand relationship with luxury

Hyunju Shin; Jacqueline Eastman; Yuan Li
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Constructing generational identity through counterfeit luxury consumption

Sameeullah Khan; Asif Iqbal Fazili; Irfan Bashir
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Understanding the antecedents to luxury brand consumer behavior

Christine M. Kowalczyk; Natalie A. Mitchell
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Conspicuous consumption of luxury experiences: an experimental investigation of status perceptions on social media

Carolin Siepmann; Lisa Carola Holthoff; Pascal Kowalczuk
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The effect of perceived scarcity on strengthening the attitude–behavior relation for sustainable luxury products

Jaewoo Park; Hyo Jin Eom; Charles Spence
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The impact of gender on the evaluation of vertical line extensions of luxury brands: a cross-national study

Jean Boisvert; Nicholas Jeremy Ashill
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Artification strategies to improve luxury perceptions: the role of adding an artist name

Vicente Marin; Cristóbal Barra; Jorge Moyano
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Compromise pricing in luxury

Béatrice Parguel; Annalisa Fraccaro; Sandrine Macé
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