Issues

Special Issue: Beyond Tech Gimmicks: Omni-Digital Touchpoints for Products and Brands. Guest Editors: Seth Ketron, Alena Kostyk, Atefeh Yazdanparast

Guest editorial: Beyond tech gimmicks: omni-digital touchpoints for products and brands

Seth Ketron; Alena Kostyk; Atefeh Yazdanparast
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Driving channel integration perception in omnichannel environments: the role of touchpoints

Giada Salvietti; Marco Ieva; Cristina Ziliani
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Development and validation of omni- channel shopping value scale in Iran

Matineh Fathali; Kambiz Heidarzadeh Hanzaee; Mohsen Khounsiavash; Rouhollah Zaboli
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Technology-enabled engagement process of brand virtual-try-on services

Muhammad Zahid Nawaz; Francisco Guzmán; Shahid Nawaz
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From past to future: exploring two decades of branded apps

Shiva Sadat Mostafavi; Alexis Mavrommatis
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The effect of virtual anchor appearance on purchase intention: a perceived warmth and competence perspective

Yuexian Zhang; Xueying Wang
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Virtual or human? The impact of the influencer type on Gen Z consumer outcomes

Valeriia Kholkina; Elizaveta Chesnokova; Elena Zelenskaya
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Decoding Generation Z's habits: the augmented reality shift from gimmick to utility in omni-digital shopping

Claudio Schapsis; Larry Chiagouris; Nikki Wingate
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The brand-building process of B2B high-tech startups in an omni-digital environment

Mirko Olivieri; Lala Hu
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