... products if their brand names are to succeed in the long run. To this regard, we propose the following hypothesis: © Emerald Group Publishing Limited 2013 Retail brand Manufacturer brand Purchase behaviour Retail trade Brand loyalty Buying behaviour Brand equity An executive...

... psychology Brand awareness Buying behaviour Gobe (2001) emphasizes the importance of emotions and proposes the use of emotional branding as a methodology to connect the consumer to the product in an emotionally profound way. Thus, through emotional branding, a firm creates controls on consumer's...

... of America Brand awareness Individual perception Buying behaviour An executive summary for managers and executive readers can be found at the end of this article. The importance of names for brands has long been recognized among researchers and practitioners who view it as a key component...

... Limited 2012 Advertising tendency Store brand Perceived quality Extrinsic cues Consumer characteristics Advertising Brands Shops Buying behaviour An executive summary for managers and executive readers can be found at the end of this article. Store brand strategy is a common...

... and repeat purchases Spillover effects Brand management Brand alliances New product adoption Buying behaviour Brand extensions RQ1. How do consumers' prior associations with the parent brands and parent brand categories drive their trial and repeat purchase behavior? RQ2. How...

... shopping Buying behaviour Ever since the creation of the internet and the spread of its use in retail shopping, there have been numerous theoretical and empirical studies analyzing the use of the web in marketing. While there are significant differences between online and traditional retail, some...

... Publishing Limited 2011 Retailers Brands Buying behaviour Customer loyalty United States of America An executive summary for managers and executive readers can be found at the end of this article. Brands' importance is due, at least in part; to their influence on customers' purchase...

... --> Competitive Strategy Brand image Buying behaviour Dan Herman's Outsmart the MBA Clones is, at first glance, an easy‐to‐read guide for entrepreneurs on how to be successful in any given market. More specifically, Herman claims that if “you use the tools that [this book] offers, in five years...

... loyalty Consumer behaviour Buying behaviour Purchasing decisions are made on a daily basis. These consumptive decisions are influenced by a variety of factors, the most important of which is often price. Indeed, back in the early 1960s, Harvard Business Professor Raymond Corey proclaimed...

... their knowledge regarding new products. Buying behaviour New products Consumer psychology Self esteem An executive summary for managers and executive readers can be found at the end of this article. Scholars have taken an interest in impulse purchasing for over 50 years (Clover, 1950 ; Stern...

...Paurav Shukla Purpose This paper sets out to address the issue of conspicuous consumption among middle age consumers (40‐60), focusing on the psychological and brand antecedents, using the context of automobile buying behaviour. Existing literature does not clearly conceptualise psychological...

... loyalty Repeat buying Buying behaviour Investors stocks and shares An executive summary for managers and executive readers can be found at the end of this article . The role of the brand and brand building has changed significantly over the past two decades. While the 1980s may...