...Pascal Bruno; Martin Ohlwein Purpose Despite their practical relevance, limited research has examined transgressions involving ambiguous brand responsibility. This paper aims to investigate how corporate social responsibility ( CSR ) affects the moral licensing of such transgressions. Design...

... Brand attitude Risk management Belief congruence Consumer behavior Social marketing CSR Message framing Traditionally, companies avoided sociopolitical stances, fearing reputational damage (Hydock et al., 2020). Modern brands increasingly engage in brand activism, using corporate...

... 08 07 2023 28 08 2023 27 09 2023 12 10 2023 19 10 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only B2B Brand conscientiousness CSR Sustainability Sociopolitical activism Brand authenticity Corporate social...

... 2022 08 12 2022 02 01 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Social responsibility Product responsibility Brand resilience Brand crisis Attribution CSR Tesla, undoubtedly, is a leading company in electronic...

...Jueman (Mandy) Zhang; Yi (Jasmine) Wang Purpose The novel coronavirus 2019 (COVID-19) pandemic provided new and various opportunities for corporate social responsibility (CSR) activities. This study intended to compare three types of CSR activities – product development, in-kind donation and CSR...

...Fernanda Muniz; Francisco Guzmán; Audhesh K. Paswan; Heather J. Crawford Purpose In response to consumer and society demands for firms to be socially responsible, brands have been taking a strategic approach to corporate social responsibility (CSR) by integrating socially responsible activities...

...Francisco Guzmán; Donna Davis Purpose A significant stream of research investigates the influence of corporate social responsibility (CSR) initiatives on firm performance and consumer response to CSR programs. However, how CSR initiatives help build brand equity remains relatively unexamined...

...Mobin Fatma; Imran Khan; Zillur Rahman Purpose The aim of this study is to investigate the influence of two types of corporate associations – corporate ability (CA) and corporate social responsibility (CSR) – on consumer brand loyalty in retail banks in India. Design/methodology/approach...