... Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Product design Packaging Information processing Corporate image Judgement and decision-making National Natural Science Foundation of China 72562005 72232003 72162002 This work was supported...

...Xiaobing Xu; Wei Huang; Lanping Cheng; Haijiao Shi Purpose This study aims to investigate the influence of CEO attire formality on consumers’ perceptions of corporate image, drawing on first impression theory and spillover effect theory. Design/methodology/approach Four experimental studies...

... type) × 2 (company) mixed factorial design. CSR activity type was a between-subjects factor, and company was a within-subjects factor. The attributes of dynamism and innovativeness, corporate image, brand equity and social media sharing likelihood were dependent variables. Findings The findings...

... Fake news Corporate image “How easy it is to make people believe a lie, and how hard it is to undo that work again!” wrote Mark Twain (2013 , p. 57) in his 1906 autobiography. This statement goes to the core of how fake news not only works but also presents a significant challenge to those...

... image of domestic brands on customers’ purchase intentions. Design/methodology/approach This study investigates various aspects of corporate image, including product quality, corporate ability, corporate social responsibility (CSR) and local-customer-first (a measure that is identified in this study...

... Limited Licensed re-use rights only Corporate image Brand co-creation Corporate branding Recent branding research further emphasises that stakeholders are integral to the corporate branding process rather than external targets (see Leitch and Richardson, 2003 ; Gregory, 2007...

... to price differences and enhance the ability of pharmaceutical companies to set their prices well above the cost of production and distribution (Danzon, 2006 ; Scherer, 2006). © Emerald Group Publishing Limited 2014 Internet marketing Promotions Corporate marketing Corporate image...

... brands are generated and the way such associations influence consumer behaviour. Design/methodology/approach A model is proposed that shows which are the main antecedents and consequences of corporate image of financial institutions. This model was validated through structural equation modelling...

... into consumers' perspectives of their corporate brand. Originality/value The value of the paper is that it offers a practical tool for mapping the roots of companies' current corporate brand images. Corporate branding Brand image Corporate image An executive summary for managers and executive...

... Corporate image Stakeholders Economic fluctuations Financial performance An executive summary for managers and executive readers can be found at the end of this article. First, we introduce our conceptual framework and derive our hypotheses. Then, we present our model and discuss...

... the organization; the second stream was based on the corporate personality traits that people have toward a company; and the third stream was the degree of trust toward the company. Corporate image Stakeholder analysis Individual perception Customer behaviour United States of America The importance...

... on the relationship between the consumer and the retailer with a stronger effect on non‐regular customers. © Emerald Group Publishing Limited 2005 Pricing policy Corporate image Experimentation Competitive strategy Price image is an important determinant for store patronage and retailers seek...

... association and three out of four were confirmed as determinants of this performance indicator. The implications of these findings are considered in the light of sponsorship management practices. © MCB UP Limited 1998 Brand image Corporate image Involvement Marketing strategy Product management...

... is sometimes seen as synonymous with corporate image (Dowling, 1993); as representing outside members’ perception of corporate image (Dutton et al., 1994); and as only one dimension of corporate image (Barich and Kotler, 1991; Mason, 1993). Part of the confusion results from the various uses...

... behaviour Corporate image Decision making Evaluation Goodwill Modelling Product management Reputation and credibility are familiar concepts. Examples include whether to believe the product claims made by a manufacturer′s advertising, credit check/verification for a new account, or whether...