... adoption New product development Product innovation Marketing metrics Brand performance Many think innovation is critical for growth but few CEOs are satisfied with their organization’s innovation performance (McKinsey and Company, 2023). Although some consumer product launches generate...

...Chia-Hsien Chu Purpose This study aims to explore the impact of reminders of ingredient brand exemplar on consumer cognitive evaluations when companies adopt brand extension strategies for new product development. Design/methodology/approach A 2 × 2 × 2 experimental design was used, where...

... management Product innovation Brand performance New product development New product management Marketing metrics New product adoption New introductions are common across consumer-packaged goods (CPG) brands. The number of new CPG introductions is well into the thousands each year...

.... These publications were explored and the main PD-related topics were extracted from them. © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Product design Consumer behaviour Design management Product management Innovation management New product development...

... in new product launch activities is a significant predictor of new product success. Similarly, later studies in the context of Australian, Japanese and Chinese firms indicated that proficiency in the new product development process, including launch proficiency, significantly influences firms’ new...

...Mevludiye Guzel; Bülent Sezen; Umit Alniacik Purpose This paper aims to analyze value co-creation (VCC) in new product development from consumer’s perspective. It offers a holistic approach to consumers’ VCC behavior with its before (drivers) and after (consequences) stages. Design/methodology...

... differentiation and perceived effectiveness. Irene Gil-Saura can be contacted at: irene.gil@uv.es 25 07 2019 20 12 2019 14 02 2020 19 02 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only New product development Competitive...

...Claudia Costa; Rita Coelho do Vale Purpose This paper aims to analyze the implications of communicating customer involvement in the ideation and concept stage of new product development (NPD). This paper assesses the extent to which the awareness that a product was co-created jointly by company...

... in the digital era. As an additional effect, this research highlighted that co-creation experiences may establish beneficial consumer–brand relationships. Design/methodology/approach Using survey data stemming from 727 consumers who virtually engaged in new product development projects, the authors test...

... acceptability of the procedures. Taewon Suh can be contacted at: ts21@txstate.edu © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Product design Bayesian networks New product development Product standardization and adaptation Design-science...

... and incoherent functionality added to a utilitarian basic product. Adi Zakaria Afiff can be contacted at: adi.zakaria@ui.ac.id © Emerald Group Publishing Limited 2015 New product development Consumption goals Converged products Goal coherence Goal congruence It has been...

... shows that such effects are more pronounced for those with higher self-esteem. © Emerald Group Publishing Limited 2015 New product development Brand name Consumer behavior Brand meaning Pronouns An executive summary for managers and executive readers can be found at the end...

...@vcu.edu © Emerald Group Publishing Limited 2014 New product development Emotions Product design Brand engagement Design benefits Design builds brand equity by affecting post-purchase engagement behavior. In the model presented here, emotions are proposed as a mediator between...

... planning New product management New product development New product process new products If you are new to the field of new product (NP) planning and are seeking a basic primer on new product development (NPD) and management (for either the classroom or conference room) that is not very...

... organizational learning opportunities from a new technology, its propensity to acquire technology increases. New product development NPD project duration Organizational inertia Firm size Organizational learning Absorptive capacity New product commercialization High‐tech industry Learning Product...

... success. As industries try to improve their success, line extensions, i.e. developing products similar but different to successful products, have become more common. Simultaneously, industries have reacted by refining the new product development (NPD) process to make it more reliable and accurate...

... Limited 2010 --> Innovation New product development New product planning This book purports to teach readers to become, “truly world class, successful innovators” (p. viii). The authors, Tim Coffey, Dave Siegel and Mark Smith, are principals in LaunchForce^®, an insight...

... as an established brand very quickly and that the generalisations used to benchmark existing brands provided accurate predictions of the new brand’s performance. © MCB UP Limited 2003 Market entry Market share Brands New product development Double jeopardy Over the last four decades...

...Michael Howley In the new product development (NPD) literature, little attention has been paid to the use of external marketing consultancies in the process. This work describes a study, using both personal and telephone interviewing, of 50 British‐based consumer goods companies with a view...

..., promotional, and trade needs of grocery brands mean that screening criteria for grocery product development will differ from those applied to industrial goods. Our methodology departs from earlier research in gathering information on the accept/reject criteria during new product development rather than...