... Retailing Consumer behaviour Pricing strategy Consumer goods Quantity surcharges exist when a store’s per unit price for its larger package exceeds that for its smaller package. An ethical dimension comes to light, as most consumers expect a discount on purchases made in quantity...

... as they consider their strategic promotional options, and design an effective promotional strategy. © MCB UP Limited 2003 Brand management Pricing strategy Promotional methods Managers Inertia The next section considers in detail the development and application of the theoretical framework...

...;  IV_y   = improvement value for the “new” product;  PPC_y = discounted post‐purchase costs for the new product;  SUC_y = start‐up costs for the “new” product. © MCB UP Limited 2002 Pricing strategy Value Pricing Pricing according...

... actually has far wider significance than merely aiding Singapore retailers with their price strategies, as not only is the (US) work to date on this topic already old, but within the USA itself (let alone Europe and Asia) discounting practices also vary widely from region to region. Hence, it is of real...

... in the study for extra credit. The study was conducted over six sessions, with five to six subjects participating in each session. The subjects were from junior level undergraduate courses in business at a private university in the eastern USA. © MCB UP Limited 2002 Pricing strategy Fixed costs...

... design will be more appropriate. Moderated choice experimental designs are introduced and illustrated in a study of every day low price pricing of a consumer durable good. Substantive conclusions about durable goods pricing strategies and about moderated choice experiments are reported. Much less...

... or with a particular special event. Examines how the appropriate use of early discount pricing in markets defined by decreasing customer price sensitivity can maximize the revenue gained from sales of a “seasonal” product. © MCB UP Limited 2001 Pricing strategy Sensitivity Inventory Yield Management...

... of price fairness. Implementing these concepts and theories into the firm’s pricing practices will increase the likelihood that customers will perceive differential pricing as being fair. © MCB UP Limited 2001 Pricing strategy Perception Differentiation Equity In September 2000...

... proposed for why price thresholds (kinks in the demand curve) might exist. © MCB UP Limited 2001 Pricing strategy Estimating Consumer behaviour The use of odd‐ending prices (e.g. pricing an item at $19.99 rather than $20.00) is extremely common in retail settings (Twedt, 1965...

... to the price differential. © MCB UP Limited 2000 Pricing Pricing strategy Brands Competitive pricing Product quality Academic researchers and marketing managers have long been interested in understanding the nature of competition in the marketplace. Competition is driven by the choice...

... in the literature. This article highlights the methodological issues associated with the research on price‐tier competition and delineates the connection between methodological issues and managerial implications of the substantive research findings. © MCB UP Limited 2000 Pricing Pricing strategy Brands...

... price products, and that this behavior depends on the search costs of the purchase situation and the knowledge of the buyer involved. The results suggest a number of implications for marketers on the role of premium priced brands, ranging from product line pricing strategy to information communication...

... to expect. © MCB UP Limited 1999 Competitive strategy Leverage Petrol Pricing Pricing strategy Although the petrol market exhibits many of the textbook principles of price competition, it does possess some specific characteristics and mechanisms which cause it to behave...

... make for the motive behind the price. In other words, telling consumers the reason for a price can lead to greater perceptions of fairness. Advertising Consumer behaviour Perceptions Pricing Pricing strategy Setting and managing prices are critical elements of the marketing manager’s...

... Intangible costs Pricing Pricing strategy Public transport Market segmentation Pricing in public transport organisations is often based on a mixture of internal operational costs, customer demand patterns, and political acceptability. The major considerations in determining pricing approaches...

... excursion fares). The YM goal As mentioned above, the YM method usually employed within the airline industry involves a tiered pricing strategy with early discount pricing for price‐sensitive (i.e. “leisure”) customers. In the simplest case scenario involving only two fares, this means...

... of parallel import channels competing with the authorized channels, multinationals need to carefully establish their pricing strategies for the global marketplace. 1. shift the middle market segment’s sales volume from the higher‐priced country to the lower‐priced country, 2. create a new market...

...Jess S. Boronico Type of article Theoretical with worked example © MCB UP Limited 1998 Decision making Postal services Pricing strategy Quantitative modelling Services marketing In an era of technological change, it comes as no surprise that the tremendous impact...

... of the price judgment. Car manufacturers Consumer behaviour Decision making Marketing strategy Payments Pricing strategy Leasing offers, such as “… Jaguar XJ6 3.2, …, down payment DM 22,325, DM 999 per month, 36 monthly instalments …” or “… Audi A4 Avant, …, down payment DM 15,000, DM 157...

... scale. © MCB UP Limited 1997 Diffusion Fashion Pricing policy Pricing strategy Product innovation This study had three objectives: managerial, theoretical, and methodological. First, it sought to verify the negative relationship between product innovativeness and price...