...Rafael Bravo; Nuria Labarta; José Miguel Pina Purpose This paper aims to examine how product design relates to brand heritage and how sustainable design reinforces this process in the luxury furniture sector. It focuses on functionality, aesthetics and symbolism and their effects on consumer...

...Lixiao Geng; Weiquan Chen; YiZheng Zhou; Shichang Liang; Qian Wang; Yaping Chang; Mingxi He Purpose Based on accessibility-diagnosticity theory, this paper aims to examine how and when packaging design complexity affects consumer purchase intention for multifunctional products. Design...

... Nostalgia Product design Brand evaluation Brand personality Typeface Typography Using traditional cultural elements in product design has become an essential marketing strategy (Sheth, 2011). This approach commonly incorporates traditional cultural elements, such as patterns, color schemes...

... be contacted at: kristina.nickel@bwl.uni-kiel.de 09 08 2023 01 02 2024 08 04 2024 04 07 2024 04 07 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Product design Gender studies Sustainability Consumer behavior...

...Ardalan Sameti; Scott Koslow; Arash Mashhady Purpose This paper aims to explore professional product designers’ views on creative design and to compare their viewpoints with the related academic literature on product marketing. Design/methodology/approach To find the designers’ views...

...Ardalan Sameti Purpose The literature on product design/development (PD) has attempted to understand the consumer but has not provided a comprehensive framework for product marketers and designers. Thus, this paper aims to compile and link the main topics in the literature on PD to create...

... model. Findings With respect to the main effects of novelty and visual design stories, consumers had more positive cognitive responses and aesthetic judgments to: product designs with moderate (vs high) novelty; and products with visual design stories than without. A significant interaction effect...

...Ehsan Naderi; Iman Naderi; Bimal Balakrishnan Purpose This study aims to investigate the combined effects of product design and environment congruence on consumers’ aesthetic, affective and behavioral responses. Design/methodology/approach Two lab experiments with a 2 (high-level design cues...

... appeal, are attracting research attention. The purpose of this paper is to examine, first, the effect of product color as a non-functional design element on attitude toward the product and, second, the underlying causal relationships of this effect in the context of industrial products. Design...

...Taewon Suh; John Ford; Young S. Ryu; John H.S. Kim Purpose This study aims to enhance the simultaneous utilization of measure in product design by mapping out the possible and potential uses of a measure for both academicians and practitioners. Design/methodology/approach To map out a way...

...Christian Boris Brunner; Sebastian Ullrich; Patrik Jungen; Franz-Rudolf Esch Purpose The purpose of this paper is to investigate the impact of symbolic product information (symbolic product design) on consumers’ perceived brand evaluations. In an experimental setting, the authors consider as key...

... theories. This book is a suggestible read for anyone interested to understand the role of product design development in brand creation. Yasushi Kusume and Neil Gridley Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience New York, NY Palgrave...

... engagement and advance a model with emotional responses as mediator. Design/methodology/approach – This paper integrates a range of theoretical works across design and marketing, including concepts of product design, types of design benefits, brand engagement, and brand communities. Findings...

.... © Emerald Group Publishing Limited 2012 Packaging Design Consumer experience Evaluation Product design Consumer psychology An executive summary for managers and executive readers can be found at the end of this article. Package design is one of the most important aspects...

... --> New products Asia Marketing Product design Outsourcing Innovative companies have realized that efficient and effective NPD would only be possible at a reasonable cost if they shared the risk with partners. In chapter 5, Baker discusses the outsourcing issue, giving examples from Taiwan...

...Leisa R. Flynn Product development Product design Man machine interface Computers Computer studies Donald A. Norman is a psychologist and designer with a history at Apple Computer and a professorship at Northwestern University. He is the author of many books and scientific monographs...

... across brands. © Emerald Group Publishing Limited 2008 Brand identity Product design Classification Product differentiation An executive summary for managers and executive readers can be found at the end of this article. A fundamental concept in the competitive marketplace...

...Doug Reffue; Victoria L. Crittenden Purpose The purpose of this article is to present Line Logic™ as a means of developing and building a company's portfolio of products. Design/methodology/approach The paper uses a sporting goods company in the USA as a case study to portray...

... an asymmetric response; however, it is unclear whether the two hemispheres process stimuli independently, interactively, or co‐operatively (Rothschild et al., 1988). © MCB UP Limited 2000 Packaging Product management Product design Although dramatic discoveries with brain...

... between the: 1 customer and the company’s personnel, 2 business and its personnel, 3 customer and other customers, and 4 customer and the company’s products and services. Customer loyalty Involvement New product development Product design Because products/brands...