... marketing Scale development Hedonic well-being Eudaimonic well-being Consumer well-being Inconspicuous consumption Brand loyalty Luxury brands have long embraced craftsmanship as a hallmark of their unique identity and status since their founding (Kapferer and Bastien, 2012). Hermes claims...

.... Drawing on previous research, the authors acknowledged that the concept is multidimensional, and they positioned this study as a scale development work that harmonizes the key dimensions of consumer perceived product innovativeness (CPPI). Design/methodology/approach Based on a qualitative...

... competitiveness (CBBC) as a customer-based perspective and develop a scale to measure the construct. Design/methodology/approach The scale development process comprises three stages, with a literature search and a qualitative consumer study (n = 20) in the scale construction stage, interviews...

... is on the diagonal line of the correlation matrix Source: Authors’ calculations Omni-channel shopping value Scale development Touchpoints Customer engagement Today, the incorporation of technology into consumers’ daily lives has progressed significantly compared to earlier generations...

...Harleen Kaur; Harsh V. Verma Purpose This paper aims to conceptualize and define a construct of brand pride and develop a measurement instrument for the construct. Design/methodology/approach A scale development procedure comprising a qualitative prestudy and four quantitative studies for item...

... Licensed re-use rights only Online brand advocacy OBA CBE eWOM Scale development Online communication Mobilized by the connectivity offered by their digital devices, today’s “wired” consumers are increasingly skeptical about traditional marketer-driven communication (Pini and Pelleschi...

.... Originality/value This is the first brand love measurement scale developed from an etic perspective, encompassing complex and dynamic emotional dimensions that in combination, form the brand love experience. Results indicate that the brand love experience may significantly differ from culture to culture...

... of scenarios enabling a greater understanding of the link between customer’s feelings toward what a company is doing and the potential response. Based on the scale development, we provide validated measures of consumer attitudes independently capture perceptions of CSR and BE. Researchers can adopt the scales...

... be; and the trialability barrier, which indicates how difficult consumers believe it would be to try out the innovation (Rogers, 2003). Scale development New product adoption Active innovation resistance Cognitive active resistance Emotional active resistance Most of the literature on consumers...

... within an anti-choice setting (Hogg and Banister, 2001). Brand avoidance Scale development Anti-branding Brand relationships A widely held belief in the branding literature suggests that several intrinsic and extrinsic equities about brands trigger consumers’ patronage. These factors may...

... it. Design/methodology/approach A multiphase scale development process involving 559 consumers was conducted. Study 1 pertains to item generation and reduction phases. Study 2 reports on scale purification and validation through confirmatory factor analyses and model comparisons. Study 3 focuses...

... framework, as we consider that loyalty is an outcome of brand equity. The two models have been examined several times in the past two decades, but with special reference to consumer goods, rather than services (Huang and Cai, 2015). Hotels Scale development UAE Customer perceived value Customer...

... perspective, Das et al. (2012) stated: Imran Khan is the corresponding author and can be contacted at: imrankaifi@gmail.com Retailing Brand experience Scale development Retail brand Retail brand experience Retail brand name: It is an extrinsic clue...

.../approach – Based on accepted scale development procedures, the authors have derived a parsimonious, reliable and valid scale to measure brand trust. Findings – The resulting cross-national scales of brand trust demonstrate validity by offering a good fit and invariant measures across countries...

... for the brand and among its consumers; community practices that create value may be organized into categories of social networking, impression management, community engagement, and brand use (Schau et al., 2009). Consumer behaviour Brand community Scale development Brand attitude Brand tribe...

... of brands and studied the structure of brand gender. She defined brand gender as “the set of human personality traits associated with masculinity and femininity applicable and relevant to brands”. In this regard, we consider brand gender to be a dimension of a brand's personality. Via a scale development...

... Innovation Scale development Product characteristics Adoption Diffusion Product development An executive summary for managers and executive readers can be found at the end of this article. An innovation is an idea, practice, or object that is perceived to be new by an individual. It does...

... is a distinct possibility. Brands Emotional attachment Brand loyalty Self‐expansion model Brand relationships Scale development Brand attraction Brand management Consumer behaviour The search for stimulation is fundamental in consumers' shopping behaviors. For instance, Tynan (1997...