... the perspective of consumers and identifies four characteristics. Following Churchill’s (1979) scale development paradigm, a unidimensional Perceived Craftsmanship Scale comprising five items was developed and validated, providing a reliable measurement tool for future empirical research. By integrating...

.... Drawing on previous research, the authors acknowledged that the concept is multidimensional, and they positioned this study as a scale development work that harmonizes the key dimensions of consumer perceived product innovativeness (CPPI). Design/methodology/approach Based on a qualitative...

... competitiveness (CBBC) as a customer-based perspective and develop a scale to measure the construct. Design/methodology/approach The scale development process comprises three stages, with a literature search and a qualitative consumer study (n = 20) in the scale construction stage, interviews...

...., 2015 ; Melero et al., 2016 ; Verhoef et al., 2015). Omni-channel shopping value Scale development Touchpoints Customer engagement Today, the incorporation of technology into consumers’ daily lives has progressed significantly compared to earlier generations...

...Harleen Kaur; Harsh V. Verma Purpose This paper aims to conceptualize and define a construct of brand pride and develop a measurement instrument for the construct. Design/methodology/approach A scale development procedure comprising a qualitative prestudy and four quantitative studies for item...

... 15 10 2019 17 11 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Online brand advocacy OBA CBE eWOM Scale development Online communication Mobilized by the connectivity offered by their digital devices, today’s “wired...

.... Originality/value This is the first brand love measurement scale developed from an etic perspective, encompassing complex and dynamic emotional dimensions that in combination, form the brand love experience. Results indicate that the brand love experience may significantly differ from culture to culture...

... two scales that independently measure CSR and BE. The goal was to develop scales that can be applied across a broad range of scenarios enabling a greater understanding of the link between customer’s feelings toward what a company is doing and the potential response. Based on the scale development, we...

... © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Scale development New product adoption Active innovation resistance Cognitive active resistance Emotional active resistance Most of the literature on consumers’ adoption of new products...

... for studying negative brand phenomena in consumer–brand relationship research. Brand avoidance Scale development Anti-branding Brand relationships A widely held belief in the branding literature suggests that several intrinsic and extrinsic equities about brands trigger consumers’ patronage...

... it. Design/methodology/approach A multiphase scale development process involving 559 consumers was conducted. Study 1 pertains to item generation and reduction phases. Study 2 reports on scale purification and validation through confirmatory factor analyses and model comparisons. Study 3 focuses...

... 2018 Emerald Publishing Limited Licensed re-use rights only Hotels Scale development UAE Customer perceived value Customer-based brand equity Guest-based hotel equity Hospitality service Brand equity has been described, from the cognitive psychology standpoint, as the incremental...

... This study is the first of its kind of its kind that develops and validates the measures of the retail brand experience. Retailing Brand experience Scale development Retail brand Retail brand experience Over the past few decades, the retail sector has witnessed significant change (increased...

.../approach – Based on accepted scale development procedures, the authors have derived a parsimonious, reliable and valid scale to measure brand trust. Findings – The resulting cross-national scales of brand trust demonstrate validity by offering a good fit and invariant measures across countries...

... Consumer behaviour Brand community Scale development Brand attitude Brand tribe Repurchase intentions Segmentary lineage theory Relationship marketing has become the dominant marketing paradigm (Dimitriadis and Papista, 2010); conceptualizing the nature of these relationships has thus become...

...-dimensionality of brand masculinity, helping thus brand managers better understand this construct and use this plurality to better effect. We followed Churchill's (1979) recommendations for psychometric scale development to create a new scale for measuring BMD. This study also followed Osgood et...

.... © Emerald Group Publishing Limited 2011 Innovation Scale development Product characteristics Adoption Diffusion Product development An executive summary for managers and executive readers can be found at the end of this article. An innovation is an idea, practice...

... model Brand relationships Scale development Brand attraction Brand management Consumer behaviour An executive summary for managers and executive readers can be found at the end of this article. Emotional attachment to brands has attracted recent research attention (e.g. Thomson et al...