Issues

Special Issue: The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape. Guest Editor: Kiseol Yang

Guest editorial

Kiseol Yang
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The impact of brand experiences on brand resonance in multi-channel fashion retailing

Ran Huang; Stacy H Lee; HaeJung Kim; Leslie Evans
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Building customer equity through trust in social networking sites: A perspective from Thai consumers

Chawanuan Kananukul; Sojin Jung; Kittichai Watchravesringkan
View articletitled, Building customer equity through trust in social networking sites<span class="subtitle-colon">: </span><span class="subtitle">A perspective from Thai consumers</span>
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Is this mobile coupon worth my private information?: Consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context

Hyunjoo Im; Young Ha
View articletitled, Is this mobile coupon worth my private information?<span class="subtitle-colon">: </span><span class="subtitle">Consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context</span>
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Typologies and touchpoints: designing multi-channel digital strategies

Karla Straker; Cara Wrigley; Michael Rosemann
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