Keywords: Electronic commerce
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Research in Interactive Marketing (2022) 16 (3): 438–456.
Published: 12 October 2021
... of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode . Data analytics Electronic commerce Online consumer behavior Online...
Journal Articles
Journal of Research in Interactive Marketing (2019) 13 (4): 578–601.
Published: 08 November 2019
...@stu.xjtu.edu.cn 26 11 2018 11 07 2019 15 07 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Customer experience electronic commerce online consumer behaviour When purchasing online, customers cannot inspect their desired...
Journal Articles
Journal Articles
Journal Articles
Journal of Research in Interactive Marketing (2015) 9 (4): 262–298.
Published: 12 October 2015
... E-commerce Consumer behavior internet Online branding Consumer-based brand equity Electronic commerce In a competitive environment like that of online retailing, the need to differentiate the business is a fundamental strategy. Building tangible and intangible assets is one of the ways...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Research in Interactive Marketing (2010) 4 (4): 280–295.
Published: 28 October 2010
... to test the perceptual fluency effect and to extend the perceptual fluency hypothesis to include behavioral decisions (e.g. repatronage intent, purchase intent). © Emerald Group Publishing Limited 2010 Electronic commerce Consumer behaviour Affective psychology Visual perception...
Journal Articles
Journal of Research in Interactive Marketing (2010) 4 (4): 376–390.
Published: 28 October 2010
..., which is a type of electronic commerce, is a system that consists of computer hardware and software to allow the consumer to communicate with the other party in the virtual market through the internet and it has been rapidly growing since the mid‐1990s. The growth of online shopping malls further...
Journal Articles
Journal of Research in Interactive Marketing (2010) 4 (3): 197–213.
Published: 20 August 2010
... Limited 2010 Electronic commerce Virtual organizations Communities Consumer behaviour As the internet becomes one of the major social interacting tools, it is substantial and necessary to facilitate more understanding in consumers' behaviour in virtual communities. In the original...
Journal Articles
Journal of Research in Interactive Marketing (2010) 4 (3): 214–240.
Published: 20 August 2010
... represent it in four different concepts like brand loyalty, brand awareness, brand associations and perceived quality (Aaker and Joachimsthaler, 2000). Brand equity Marketing Electronic commerce Customer services quality According to Keller (2003) and his CBBE model, brand equity emerges...
Journal Articles
Journal of Research in Interactive Marketing (2010) 4 (3): 257–275.
Published: 20 August 2010
... quality. Jung‐Hwan Kim can be contacted at: jhkim@mailbox.sc.edu © Emerald Group Publishing Limited 2010 Electronic commerce Customer services quality Customer satisfaction Customer loyalty Korea United States of America The self‐administered questionnaire consisted of four...
Journal Articles
Journal of Research in Interactive Marketing (2010) 4 (3): 176–196.
Published: 20 August 2010
...). Advertising effectiveness Electronic commerce International marketing Consumer behaviour France United States of America Accountability in advertising is an important issue in marketing research and practice and has been extensively researched in terms of offline advertising (Clark, 1999...
Journal Articles
Journal Articles
Direct Marketing: An International Journal (2008) 2 (3): 129–143.
Published: 22 August 2008
... variety to the client. The Amazon ad suggests that management was no longer forced to compromise on customer satisfaction. Without such constraints, anything seemed possible – the sky was the limit. © Emerald Group Publishing Limited 2008 Retailing Online operations Electronic commerce...
Journal Articles
Direct Marketing: An International Journal (2008) 2 (1): 20–35.
Published: 28 March 2008
... opportunities to exchange all kinds of information on the e‐market, thus building trust among each other. Originality/value Electronic commerce has revolutionized the process of creating and distributing products and services. It is now asserted that electronic transactions can take place wherever...
Journal Articles
Direct Marketing: An International Journal (2007) 1 (2): 78–101.
Published: 12 June 2007
.... Electronic commerce Customer loyalty Retailing Shops The grocery industry is primarily a service provider that enables consumers to gather a large variety of foodstuffs and other tangibles from a single retail location. The mixed nature of the process requires studying both the traditional service...

or Create an Account

Close Modal
Close Modal