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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000006109. When citing the article, please cite: Cindy Claycomb, Charles L. Martin, (2001), “Building customer relationships: an inventory of service providersʼ objectives and practices”, Marketing Intelligence & Planning, Vol. 19 Iss: 6, pp. 385 - 39.

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