Harnessing the waiting experience: anticipation, expectations and WOM Available to Purchase

Anjala S. Krishen, Professor of Marketing and International Business and Director of MBA Programs at University of Nevada, Las Vegas, has a BS in Electrical Engineering from Rice University and an MS Marketing, MBA and PhD from Virginia Tech. Krishen held management positions for 13-years before pursuing a doctorate. As of 2020, she has published over 58 peer-reviewed papers in journals including Journal of Business Research, Psychology and Marketing, Information and Management, European Journal of Marketing, Journal of Travel and Tourism Marketing and Journal of Marketing Education. As of 2020, she has completed over 58 marathons, seven ultramarathons, four 100 milers and has a black belt in Taekwondo.

Orie Berezan is an Associate Professor of Management and Marketing at California State University, Dominguez Hills. He received his PhD in Hospitality Administration, his MS in Hotel Administration at University of Nevada, Las Vegas and his Bachelor of Commerce at the University of Alberta. He has over two decades of management experience in the USA, Canada, Japan and Mexico. In 2019, he received the Excellence in Research, Scholarship and Creative Activity Award at CSUDH. He has published in journals including Journal of Business Research, Cornell Hospitality Quarterly, Psychology and Marketing and European Journal of Marketing.

Shaurya Agarwal is an Assistant Professor in Civil, Environmental and Construction Engineering Department at the University of Central Florida. He was previously an Assistant Professor in the Electrical and Computer Engineering Department at California State University, Los Angeles. He completed his Post-Doctoral research at New York University and PhD in Electrical Engineering from University of Nevada, Las Vegas. His BTech degree is in Electronics and Communication Engineering from Indian Institute of Technology, Guwahati. He has authored more than 20 journal articles till date. His research areas include control theory, intelligent transportation systems, cyber-physical systems, urban mobility etc.

Brian Robison is a 35-year veteran of the design, development, construction and operation of mixed use, retail and attraction facilities across the USA. A licensed Power Engineer who began his career with Simon Property Group, Brian has spent time in major metropolitan areas developing both retail centers and attractions in locations including Orlando, Seattle and Las Vegas. Brian’s vision, development, management and marketing expertize and unique ability to develop strength in human capital have contributed to the success of venues such as Florida Mall, Ripley’s Believe It or Not! (Orlando, St. Augustine and Key West) and The IMAX Corporation.