Information processing by elderly consumers: a five-decade review

Gianluigi Guido (PhD, University of Cambridge, UK) is a Full Professor of Marketing at the Department of Management and Economics of the University of Salento, Lecce, Italy. He is the author of more than 200 articles on consumer behavior and marketing strategies in international scholarly journals.

Marco Pichierri is a Postdoctoral Research Fellow at the Department of Management and Economics of the University of Salento, Lecce, Italy. His current research interests deal with consumer behavior and advertising effectiveness. He has published in international journals such as the Journal of Advertising Research, Journal of Business Research, Journal of Interactive Marketing, Marketing Letters, Computers in Human Behavior, Journal of Cleaner Production and Psychological Reports.

Cristian Rizzo (PhD in Economics, Management and Quantitative Methods) has been a Research Fellow at the University of Salento, Lecce, Italy. His research activity mainly focuses on consumer psychology and sustainable consumption behavior. He has published several articles in international peer-reviewed journals, such as Journal of Business Research, Journal of Cleaner Production and Journal of Consumer Behaviour.

Verdiana Chieffi is a PhD Candidate in Economics, Management and Quantitative Methods at the University of Salento, Lecce, Italy. Her current research interests deal with collecting behavior in art and information dissemination in contemporary art.

George Moschis is Alfred Bernhardt Research Professor of Marketing Emeritus, Georgia State University, USA, and Adjunct Professor at the College of Management, Mahidol University, Thailand. He has researched younger and older cohorts of consumers for more than 40 years and has published hundreds of articles and several books.