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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769110035126. When citing the article, please cite: Paula Fitzgerald Bone, (1991), “Identifying mature segments”, Journal of Consumer Marketing, Vol. 8 Iss: 4, pp. 19 - 32.
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© MCB UP Limited
1991
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