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Issue
1 February - Volume 10, Issue 1, Pages 6 - 69
1 April - Volume 10, Issue 2, Pages 5 - 72
1 May - Volume 10, Issue 5, Pages 1 - 59
1 June - Volume 10, Issue 3, Pages 3 - 72
1 August - Volume 10, Issue 4, Pages 6 - 69
1 December - Volume 10, Issue 6, Pages 6 - 81
Volume 10, Issue 1
1 February 1996
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ISSN
0887-6045
EISSN
2054-1651
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Marital influence in the decision ‐making process for services
Marla Royne Stafford
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titled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
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for Marital influence in the decision ‐making process for services
The effect of perceived service quality and name familiarity on the service selection decision
Raj Arora
;
Charles Stoner
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for The effect of perceived service quality and name familiarity on the service selection decision
Improving the application of quality conformance tools in service firms
John B. Jensen
;
Robert E. Markland
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for Improving the application of quality conformance tools in service firms
A decision model for marketing research relationship choices
Paul D. Boughton
;
Linda Nowak
;
Judith Washburn
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for A decision model for marketing research relationship choices
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