Issues

Special Issue: Service Research: A Critical Review and New Perspectives. Guest Editors: J. Joseph Cronin Jr, Duane M. Nagel

Guest editorial

J. Joseph Cronin Jr; Duane M. Nagel
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Commentary: future directions of the service discipline

Ruth N. Bolton
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Viewpoint: service marketing research priorities

Christian Grönroos
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Twenty-seven years of service research: a literature review and research agenda

Olivier Furrer; Jie Yu Kerguignas; Cécile Delcourt; Dwayne D. Gremler
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Artificial intelligence: disrupting what we know about services

Dora E. Bock; Jeremy S. Wolter; O.C. Ferrell
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Service environment research opportunities

Julie Baker; Kara Bentley; Charles Lamb, Jr
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Value creation and destruction in social marketing services: a review and research agenda

Nadia Zainuddin; Ross Gordon
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Service research: progress toward interdisciplinary collaboration

G. Tomas M. Hult; Travis A. Walkowiak; Jonathan M. Beck
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The institutional turn in service research: taking stock and moving ahead

Kaisa Koskela-Huotari; Josina Vink; Bo Edvardsson
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AI voice bots: a services marketing research agenda

Phil Klaus; Judy Zaichkowsky
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A critical analysis of service ecosystems research: rethinking its premises to move forward

Mekhail Mustak; Loic Plé
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New directions for service research: refreshing the process of theorizing to increase contribution

Roderick J. Brodie; Linda D. Peters
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