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Journal Articles

Service-informed marketing reform

Christian Grönroos

Journal of Services Marketing (2024) 38 (10): 32–43.

https://doi.org/10.1108/JSM-04-2024-0168

Published: 09 July 2024

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Journal Articles

Viewpoint: service marketing research priorities

Christian Grönroos

Journal of Services Marketing (2020) 34 (3): 291–298.

https://doi.org/10.1108/JSM-08-2019-0306

Published: 03 April 2020

View article titled, Viewpoint: service marketing research priorities

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Journal Articles

Health service literacy: complementary actor roles for transformative value co-creation

Janet Davey, Christian Grönroos

Journal of Services Marketing (2019) 33 (6): 687–701.

https://doi.org/10.1108/JSM-09-2018-0272

Published: 14 August 2019

View article titled, Health service literacy: complementary actor roles for transformative value co-creation

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Journal Articles

Relationship marketing readiness: theoretical background and measurement directions

Christian Grönroos

Journal of Services Marketing (2017) 31 (3): 218–225.

https://doi.org/10.1108/JSM-02-2017-0056

Published: 08 May 2017

View article titled, Relationship marketing readiness: theoretical background and measurement directions

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Journal Articles

Internationalization strategies for services: a retrospective

Christian Grönroos

Journal of Services Marketing (2016) 30 (2): 129–132.

https://doi.org/10.1108/JSM-11-2015-0354

Published: 11 April 2016

View article titled, Internationalization strategies for services: a retrospective

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Journal Articles

Relationality in the service logic of value creation

Mary FitzPatrick, Richard J. Varey, Christian Grönroos, Janet Davey

Journal of Services Marketing (2015) 29 (6-7): 463–471.

https://doi.org/10.1108/JSM-01-2015-0038

Published: 14 September 2015

View article titled, Relationality in the service logic of value creation

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Journal Articles

Reverse use of customer data: implications for service-based business models

Hannu Saarijärvi, Christian Grönroos, Hannu Kuusela

Journal of Services Marketing (2014) 28 (7): 529–537.

https://doi.org/10.1108/JSM-05-2013-0111

Published: 07 October 2014

View article titled, Reverse use of customer data: implications for service-based business models

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Journal Articles

Internationalization strategies for services

Christian Grönroos

Journal of Services Marketing (1999) 13 (4-5): 290–297.

https://doi.org/10.1108/08876049910282547

Published: 01 August 1999

View article titled, Internationalization strategies for services

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Service-informed marketing reform

Viewpoint: service marketing research priorities

Health service literacy: complementary actor roles for transformative value co-creation

Relationship marketing readiness: theoretical background and measurement directions

Internationalization strategies for services: a retrospective

Relationality in the service logic of value creation

Reverse use of customer data: implications for service-based business models

Internationalization strategies for services

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