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Journal Articles

Promoting brand engagement behaviors and loyalty through perceived service value and innovativeness

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Civilai Leckie, Munyaradzi W. Nyadzayo, Lester W. Johnson
Journal: Journal of Services Marketing
Journal of Services Marketing (2018) 32 (1): 70–82.
https://doi.org/10.1108/JSM-01-2017-0035
Published: 24 October 2017
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Journal Articles

Examining customer evaluations across different self-service technologies

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Nichola Robertson, Heath McDonald, Civilai Leckie, Lisa McQuilken
Journal: Journal of Services Marketing
Journal of Services Marketing (2016) 30 (1): 88–102.
https://doi.org/10.1108/JSM-07-2014-0263
Published: 08 February 2016
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