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Journal Articles

Call it robot: anthropomorphic framing and failure of self-service technologies

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Ada Maria Barone, Emanuela Stagno, Carmela Donato
Journal: Journal of Services Marketing
Journal of Services Marketing (2024) 38 (3): 272–287.
https://doi.org/10.1108/JSM-05-2023-0169
Published: 03 November 2023
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