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Stephan F. Gohmann
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Journal Articles

The role of disqualification factors and double counting in estimating the market potential for consumer services

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David J. Faulds, Stephan F. Gohmann, W. Glynn Mangold
Journal: Journal of Services Marketing
Journal of Services Marketing (2008) 22 (6): 479–491.
https://doi.org/10.1108/08876040810901891
Published: 12 September 2008
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Journal Articles

Adapting geodemographic information to army recruiting: the case of identifying and enlisting Private Ryan

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David J. Faulds, Stephan F. Gohmann
Journal: Journal of Services Marketing
Journal of Services Marketing (2001) 15 (3): 186–210.
https://doi.org/10.1108/08876040110392470
Published: 01 June 2001
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