Keywords: Anthropomorphism
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Journal Articles
Journal Articles
Journal of Services Marketing (2025) 39 (4): 316–332.
Published: 10 March 2025
... and chatbot anthropomorphism Studies Independent variables Dependent variables Mediating/moderating variables Contribution Yu and Zhao (2024) Emojis Engagement Hedonic vs autonomous chatbots Emojis heighten chatbot’s perceived warmth but do not necessarily augment their perceived...
Journal Articles
Journal of Services Marketing (2025) 39 (3): 202–217.
Published: 23 January 2025
... Anthropomorphism Attention restoration Well-being Place attachment S-O-R model In terms of topical coverage and methodology focus, most of the earlier studies (Arnould and Price, 1993 ; Rosenbaum, 2009 ; Rosenbaum and Massiah, 2011) were focused on the restorative effects of natural elements...
Includes: Supplementary data
Journal Articles
Journal Articles
Journal of Services Marketing (2023) 37 (8): 1032–1045.
Published: 07 June 2023
...Kibum Youn; Moonhee Cho Purpose This paper aims to examine the relationships between anthropomorphic cues (i.e. degrees of the humanized profile picture and naming) in artificial intelligence (AI) chatbots and business types (utilitarian-centered business vs hedonic-centered business) on consumers...
Journal Articles
Journal of Services Marketing (2021) 35 (8): 1061–1072.
Published: 10 July 2021
... of the produce and retailer outcomes. This paper aims to investigate why consumers tend to discard imperfect produce and how retailer interventions (i.e. anthropomorphized signage and packaging) can alleviate these negative effects. Three experiments were conducted to examine the postulations. Study 1...
Journal Articles
Journal of Services Marketing (2020) 34 (4): 473–482.
Published: 16 March 2020
... is important, and the authors propose that anthropomorphic facial expressions could be one of those means. Thus, the purpose of this paper is to test the effects of anthropomorphic cues (namely, happy and sad faces) on consumer responses to service delays, depending on whether service providers are at fault...
Journal Articles
Journal of Services Marketing (2019) 33 (4): 507–518.
Published: 23 July 2019
...Michelle M.E. van Pinxteren; Ruud W.H. Wetzels; Jessica Rüger; Mark Pluymaekers; Martin Wetzels The contributions of this study are both theoretical and practical. First, it sheds new light on the contrasting perspectives about the elicitation of anthropomorphism, arising from the theory...
Journal Articles

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