... Anthropomorphism Social judgment Materialism Chatbot Perceived homophily Attitude and intention Marketing of service Chatbots are increasingly being deployed in services contexts (Grewal et al., 2020), with consumers now able to execute a multitude of consumption tasks through chatbot...

... at: deepaksk@iimk.ac.in 30 08 2024 15 11 2024 07 01 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Servicescapes Biophilia Biomorphism Anthropomorphism Attention restoration Well-being Place attachment S-O-R model...

...-experts, as in individuals without professional or advanced academic training in AI. Findings Findings suggest that users’ expectations depend on their expertise, how much they value human contact and why they are using these services. For instance, the higher the expertise the less anthropomorphism...

...Kibum Youn; Moonhee Cho Purpose This paper aims to examine the relationships between anthropomorphic cues (i.e. degrees of the humanized profile picture and naming) in artificial intelligence (AI) chatbots and business types (utilitarian-centered business vs hedonic-centered business) on consumers...

...Atmadeep Mukherjee; Amaradri Mukherjee; Pramod Iyer This research adds to the literature on unattractive produce by identifying new moderators, namely, anthropomorphic signages and opaque packaging. The research also shows that purchase embarrassment is a key process mechanism. Retail...

... is important, and the authors propose that anthropomorphic facial expressions could be one of those means. Thus, the purpose of this paper is to test the effects of anthropomorphic cues (namely, happy and sad faces) on consumer responses to service delays, depending on whether service providers are at fault...

... Service robots can offer benefits to consumers (e.g. convenience, flexibility, availability, efficiency) and service providers (e.g. cost savings), but a lack of trust hinders consumer adoption. To enhance trust, firms add human-like features to robots; yet, anthropomorphism theory is ambiguous about...

... al., 2010 ; Lin and Hsieh, 2011 ; Meuter et al., 2000 ; Wang et al., 2012). To facilitate the human–machine service interaction, an increasing number of anthropomorphic or human-like features are being integrated into the design of self-service machines (Eyssel et al...