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Journal Articles
Guest editorial: The Triple-A framework for serving humanity with service research
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (7): 865–872.
Published: 05 August 2022
.../methodology/approach Building on previous knowledge and personal reflections, the authors developed the “Triple-A framework for serving humanity with service research,” which identifies three crucial features of conducting ethical service research: authentic, advancing and applicable. Findings In terms...
