... 2025 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Atmospherics Qualitative research Servicescape Service design There is a human technology before there is a material technology. No doubt the latter develops its effects...

... Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Servicescape Atmospherics S-O-R model Design Style Demand Platform Mixed-methods Image-mining Text-mining The physical environment is a crucial element in differentiating service organizations and shaping...

... the underlying mechanism explaining this effect, we confirm that curiosity following the tour usage will stimulate the intention to visit the real museum. Virtual tour Authentic experience Visual appeal Narrative quality Curiosity Atmospherics Virtual reality Service communication A virtual tour...

...) from shoppers with and without disability. Findings Mall environmental irritants evoke feelings of irritation that mediate the impacts of “inconvenient ambient conditions,” “the annoying socialscape” and “overwhelming design and atmospherics” on decreased mall-visit frequency. Compared...

... 17 07 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Retail Atmospherics Experimental design Servicescape Behavioural insight Service environments Biomorphism Attention restoration theory Place identity S-O-R model...

.... Service providers often play background music to create a certain atmosphere in a setting or store and to support the experience offered to their target customers. The effects of the presence vs absence of music, music style, volume, tempo, likability, familiarity and congruity with the good/service have...

... processes associated with understanding key aspects of the servicescape that contribute to the historical development of services marketing and offers food for thought (if not ambience and layout) for future research directions. Emotion Retail Atmospherics Servicescape When we began our careers...

...Jooyeon Ha; SooCheong (Shawn) Jang Purpose This study aims to identify how the perception of atmospherics in an ethnic restaurant setting influences customers' perceptions of service quality and food quality, as well as the extent to which perceptions of quality mediate the relationship between...