.... Given the growing importance of retail servicescapes and the need to reconnect with nature for its benefits – such as attention restoration, stress recovery and overall well-being – biophilia has significant potential in servicescapes (Purani and Kumar, 2018 ; Rosenbaum et al., 2018). Also...

... on servicescape design across various mainstream contexts is scarce in marketing literature. Further, most existing studies have made use of attention restoration theory (ART) to suggest the restorative effects, but have not considered studies from environmental psychology that indicate that an ideal restorative...