... shapes hedonic and utilitarian attitudes and second, this research aims to test whether normative social influence and informational social influence shift the relationship between bidimensional attitude toward AR and desire to use AR . Design/methodology/approach Two experiments compare an AR...

... and the mediating role of attitude. Design/methodology/approach Applying random sampling, the data was collected through the mall intercept method across four cities in India and was analyzed using partial least square-structural equation modeling and artificial neural network to test the proposed hypotheses...

...Amy Wong; Jimmy Wong Purpose This study aims to apply the service robot acceptance model (sRAM) to examine how attitude toward human–robot interaction (HRI) and engagement influence consumer acceptance of service robots in a frontline setting. Design/methodology/approach Data was collected...

... showed that consumers’ CSR-driven cognition (CSR beliefs) and reciprocal emotion (feeling of gratitude) enhance their attitudes toward pro-social LPs and increased participation intentions. The perceived value of pro-social LPs also improved consumer attitudes and participation intentions. Practical...

...Kumar Rakesh Ranjan; Praveen Sugathan; Alexander Rossmann Purpose – This paper aims to conceptualize and empirically test the determinants of service interaction quality (SIQ) as attitude, behavior and expertise of a service provider (SP). Further, the individual and simultaneous effects of SIQ...