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Keywords: Audio aesthetic
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Journal Articles
Ali Hussain, Amir Zaib Abbasi, Linda D. Hollebeek, Carsten D. Schultz, Ding Hooi Ting, Bradley Wilson
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (3): 398–415.
Published: 26 August 2021
... ad-related incentives, entertainment, credibility, personalization, audio aesthetics and irritation significantly affect user-perceived ad value. In turn, perceived ad value was found to affect players’ intent to install the advertised videogame. Research limitations/implications Though...
