... unfairness and establishes service inclusion. Well-being Service ecosystem Base of the pyramid Transformative Yupal Shukla can be contacted at: yupal.shukla3@unibo.it 28 03 2022 16 10 2022 09 02 2023 12 04 2023 13 04 2023 © Emerald Publishing Limited 2023...

...Devansh Pandey; Srabanti Mukherjee; Gopal Das; Jonathan Z. Zhang The base of the pyramid (BOP) is a significant consumer segment consisting of 70% of the world’s population surviving on US$2–US$8 a day (Prahalad, 2012 ; Srivastava et al., 2020). Herein, half of the world’s...

...-use rights only To date, approximately one in ten people in developing regions continue to live below the international poverty line of US$1.90 per day (United Nation, 2018), referred to as the base-of-the-pyramid (BOP) market. As its original articulation (Prahalad and Hammond, 2002 ; Prahalad...

...Michelle Greene; Allard Cornelis Robert van Riel Service innovation Base of the pyramid Quality of life Service dominant logic (SDL) Passive innovation resistance Resourceness Context Living in poverty is a reality for approximately half the world’s population (World Bank, 2018a...

... to longevity and location (Onodugo et al., 2016). Vending is simply a different manifestation of the same entrepreneurial drive witnessed elsewhere. Qualitative research Base of the pyramid Well-being Subsistence marketplaces Transformative entrepreneurship Street vending Transformative...

...Alison Dean; Nur Indrianti Purpose The purpose of this study is to explore how value creation and transformative service research (TSR) are interconnected at the base of the pyramid (BoP). To do so, the study seeks consumers’ perceptions of changes in well-being from value creation and the means...

... Emerald Publishing Limited Licensed re-use rights only --> Qualitative research Base of the pyramid Quantitative research Conceptual Substantive theory Formal theory Many academic journals, including the Journal of Services Marketing, urge authors of submissions...

...Javier Reynoso; Karla Cabrera Purpose This paper aims to explore and learn about managerial practices of informal services at the base of the pyramid (BoP). Design/methodology/approach The study reports findings of an empirical research conducted in 16 cities in Mexico during a two-year period...