... ecosystems at the base of the pyramid (BoP) are often beset by other challenges (Parris et al., 2016 ; Fry et al., 2017 ; Russell-Bennett et al., 2019). The term “base (bottom) of the pyramid” (henceforth, BoP) was introduced to represent the low-income segment of society. BoP...

... in a scalable implementation of welfare initiatives for the BOP population. Recent development and democratization of digital technologies call for studying base-of-the-pyramid (BOP) consumers’ interactions with these technologies. This study aims to explore how BOP consumers interact with mobile...

... for patients with chronic and nonchronic health conditions to share their experiences in a base-of-the-pyramid (BOP) context. A large-scale survey among 658 respondents was conducted in a very low-income country. Structural equation modeling was used to test the hypotheses. A model of patients...

.../legalcode This paper aims to investigate whether and why the base of the pyramid (BOP) actors display passive innovation resistance because of which they reject service innovations without evaluation and forfeit potential to improve their well-being. The resourceness concept, referring...

... manifestation of the same entrepreneurial drive witnessed elsewhere. Qualitative research Base of the pyramid Well-being Subsistence marketplaces Transformative entrepreneurship Street vending Transformative service Street vending as an economic activity is relatively well understood...

...Alison Dean; Nur Indrianti Purpose The purpose of this study is to explore how value creation and transformative service research (TSR) are interconnected at the base of the pyramid (BoP). To do so, the study seeks consumers’ perceptions of changes in well-being from value creation and the means...

... ; Otalora et al., 2018). Mark Scott Rosenbaum can be contacted at: dr.markrosenbaum@gmail.com © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only --> Qualitative research Base of the pyramid Quantitative research Conceptual Substantive...

...Javier Reynoso; Karla Cabrera Purpose This paper aims to explore and learn about managerial practices of informal services at the base of the pyramid (BoP). Design/methodology/approach The study reports findings of an empirical research conducted in 16 cities in Mexico during a two-year period...