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1-6 of 6
Keywords: Benchmarking
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Journal Articles
Evaluating the comparative service quality of supermarkets using the analytic hierarchy process
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2010) 24 (4): 283–293.
Published: 06 July 2010
..., this paper aims to develop a set of benchmarks that helps supermarkets monitor their service delivery process, identify relative weaknesses, and take corrective actions for continuous service improvements. Design/methodology/approach This paper proposes analytic hierarchy process (AHP) and competitive...
Journal Articles
Dynamic benchmarking of hotel service quality
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2002) 16 (4): 302–321.
Published: 01 July 2002
... in the changing marketplace and realizing the opportunity of continuous service improvement. With this in mind, this paper develops a set of service benchmarks that help hotel managers monitor their service delivery process, identify performance gaps, and take corrective action. In particular, we propose dynamic...
Journal Articles
Enhancing organizational performance in banks: a systematic approach
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2001) 15 (6): 444–453.
Published: 01 November 2001
... integrates root cause analysis with benchmarking, process reengineering and continuous improvement. A case study is employed to illustrate the application of the framework and to demonstrate how it can benefit a bank in lowering costs, enhancing productivity, responding to customer demands, reducing...
Journal Articles
Benchmarking quality goals in service systems
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Journal:
Journal of Services Marketing
Journal of Services Marketing (1998) 12 (2): 113–128.
Published: 01 April 1998
... used method for quality improvement is benchmarking. Although there exist a number of models for the implementation of benchmarking, a survey revealed that most companies still did not know how to benchmark. In this work, we address such a fundamental issue as the setting of quality goals in services...
Journal Articles
Benchmarking measures of customer satisfaction, quality and performance for new financial service products
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Journal:
Journal of Services Marketing
Journal of Services Marketing (1996) 10 (6): 6–17.
Published: 01 December 1996
... approaches by benchmarking techniques currently in use in the financial services industry, by determining how informative management finds them, by isolating measurement approaches which are the most useful, and by identifying measurement approaches which are still needed. Confirms that service companies...
Journal Articles
Competitive benchmarking of Korean luxury hotels using the analytic hierarchy process and competitive gap analysis
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (1996) 10 (3): 58–72.
Published: 01 June 1996
... reliable service quality standards. Perhaps one of the best ways of developing such standards is to compare the firm’s service performance with that of the service leader and reassess its service performance continuously through competitive benchmarking. In an effort to establish practical guidelines...
