Keywords: Benchmarking
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Journal Articles
Journal of Services Marketing (2010) 24 (4): 283–293.
Published: 06 July 2010
..., this paper aims to develop a set of benchmarks that helps supermarkets monitor their service delivery process, identify relative weaknesses, and take corrective actions for continuous service improvements. Design/methodology/approach This paper proposes analytic hierarchy process (AHP) and competitive...
Journal Articles
Journal of Services Marketing (2002) 16 (4): 302–321.
Published: 01 July 2002
... in the changing marketplace and realizing the opportunity of continuous service improvement. With this in mind, this paper develops a set of service benchmarks that help hotel managers monitor their service delivery process, identify performance gaps, and take corrective action. In particular, we propose dynamic...
Journal Articles
Journal of Services Marketing (2001) 15 (6): 444–453.
Published: 01 November 2001
... integrates root cause analysis with benchmarking, process reengineering and continuous improvement. A case study is employed to illustrate the application of the framework and to demonstrate how it can benefit a bank in lowering costs, enhancing productivity, responding to customer demands, reducing...
Journal Articles
Journal of Services Marketing (1998) 12 (2): 113–128.
Published: 01 April 1998
... used method for quality improvement is benchmarking. Although there exist a number of models for the implementation of benchmarking, a survey revealed that most companies still did not know how to benchmark. In this work, we address such a fundamental issue as the setting of quality goals in services...
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