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Keywords: Bibliographic coupling
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (3): 340–363.
Published: 28 May 2021
..., this paper unveils the thematic structure of JSM’s most prolific themes. Bibliographic coupling analysis uncovers the research trends of the journal. Findings Leading authors, leading institutions, authors’ affiliated countries and critically, the dominant themes of JSM are identified...
