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Keywords: Bibliometrics
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (3): 340–363.
Published: 28 May 2021
... is to provide a retrospective of the thematic structure of papers published in JSM over its publication history. Design/methodology/approach This study uses bibliometric methods to present a retrospective overview of JSM themes between 1987 and 2019. Using keywords co-occurrence analysis...
