... and architecture, that could extend to servicescapes to explain the impact of biophilia on customers and employees, along with identifying critical moderator factors. Servicescapes Biophilia Biomorphism Anthropomorphism Attention restoration Well-being Place attachment S-O-R model However...

...Deepak S. Kumar; Keyoor Purani; Shyam A. Viswanathan Purpose This paper aims to introduce the concept of biomorphism (i.e. indirect experience of nature) in servicescape designs and validates its impact on consumer responses. Using the stimulus-organism-response (S-O-R) framework, this study...