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Keywords: Biomorphism
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Journal Articles
Biophilia in servicescapes – review, reconciliation and reflections
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (3): 202–217.
Published: 23 January 2025
... at: deepaksk@iimk.ac.in 30 08 2024 15 11 2024 07 01 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Servicescapes Biophilia Biomorphism Anthropomorphism Attention restoration Well-being Place attachment S-O-R model...
Includes: Supplementary data
Journal Articles
The indirect experience of nature: biomorphic design forms in servicescapes
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (6): 847–867.
Published: 23 September 2020
...Deepak S. Kumar; Keyoor Purani; Shyam A. Viswanathan Purpose This paper aims to introduce the concept of biomorphism (i.e. indirect experience of nature) in servicescape designs and validates its impact on consumer responses. Using the stimulus-organism-response (S-O-R) framework, this study...
